Food & beverage
The Food People: in-depth trends analysis, per profile
How The Food People launched AI Insights on TrendHub — letting food & drink subscribers analyse trend content through business-specific AI profiles, built on our client API with their data kept entirely their own.
Food & drink trends and insight
The challenge
The Food People help the world's food & drink businesses make sense of trends — turning millions of data points into the inspiration and opportunities their subscribers act on.
The hard part was scale and relevance: every organisation, team and individual approaches trends differently. A product developer is hunting innovation opportunities, a marketer wants consumer narratives, a leadership team is focused on strategic growth. Surfacing the right intelligence for each of them — without building and maintaining their own AI infrastructure, or taking on volatile model costs — was the barrier.
The solution: AI Insights, built on our client API
The Food People built AI Insights into TrendHub using our client API. Their subscribers analyse TrendHub content — articles, reports and more — through AI profiles tailored to their business: specific brands, innovation platforms, objectives, functional teams, strategic priorities or particular projects.
Profiles carry per-organisation context, so the same content is interpreted through the lens that matters most to each user. Subscribers create profiles, generate document summaries and chat with their content — fully hosted by us, while The Food People own the product and the interface entirely.
Crucially, their data stays theirs. Profiles, prompts, company information and AI-generated insights remain private to each organisation and are never used to train models — kept isolated and secure under ISO27001.
“This tool has transformed how our team handles research and due diligence — we connect everything and chat with it like a super-smart colleague. Answers come back in seconds, and the privacy controls give us peace of mind.”
Charles Banks
Director & Co-Founder, The Food People
The result
50% increase in customer satisfaction
By embedding AI analysis directly into TrendHub, The Food People help subscribers discover relevant inspiration, identify opportunities faster and unlock more value from the world's trend intelligence — without standing up or maintaining any AI infrastructure of their own.
Their product, their interface, their brand. We power the engine, the context and data, scaling and the economics underneath — so they don't carry any of it.
Chat with all your documents in one place
Connect multiple data sources and give employees a chat interface that answers their questions instantly.
